Sony Case study

Sony Case study

Artists

Sony own right to most artists in the 21^st century. The reason they own most rights to artists is because they also own many smaller record labels who own those artists.

·         Avril Lavigne

·         John Legend

·         Céline Dion

·         Rebecca Ferguson

·         Paul Simon

·         Paloma Faith

·         Miley Cyrus

·         Labrinth

·         Kenny Chesney

·         Karmin

·         Dry The River

·         Britney Spears

·         Justin Timberlake

·         Carrie Underwood

·         Michael Jackson

Sony

Sony music is one of the biggest music labels in the world. Being one of the biggest music labels it is a member of the big three. (The big three consists of 1.universal music group 2.Sony music entertainment 3. Warner music group).Sony owns many other record labels these include:

Arista Nashville, Beach Street/Reunion Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested In Culture, Volcano.

Sony also deals in other industries like:

·         Gaming

·         TV

·         Film

·         Finance

Production

Sony music has many different artists signed to their name. These artists each have their own website which you can buy individual products specified to that artists. Most of the artists have albums for which you can but from their websites they also have tickets for sale for their newest concert. Also all of these artists have downloadable music which you can buy from ITunes, Zune, ect. 

You can also listen to their music for free on YouTube.  

Marketing

Sony uses digital technology to maximise marketing. Recently they have signed a contract with YouTube, which will allow them to gain profits from people watching their videos on the site.

Sony have many different way of marketing and promoting artists these can consist of free downloads, giveaways or video premieres through multiple suites like YouTube, MySpace, Face book and Twitter. By doing this people can be constantly updated with new songs and new upcoming artists and be able to get a taste of there songs. Sony are also able to keep up with new artists through Syco music and the TV show the X factor which Is a massive part of the UK popular culture and is perfect for finding and promoting artists new and old. Another way Sony promotes there artists is by radio stations such as BBC Radio 1 which often features Sony artists such as; Foo Fighters, Kings of Leon etc.  

Distribution

Sony distributes music to fans through physical, online, and pure digital retailers, sites like YouTube, iTunes, last.fm, spotify. This provides a large ground base for artists to set them selves up and once they have gained a big enough fan base they can release CDs for distribution along with merchandise.  Sony artists often create their own website with links of purchase this merchandise and their albums. Sony have also made there artists music available through other websites like iTunes and spotify to help distribute there songs and artists.